The Big Bad Wolf Book Sale first started in Malaysia in 2009 at Dataran Hamodal, as the brainchild of BookXcess' founders, Andrew Yap and Jacqueline Ng. More than a Sale, the World's Biggest Book Sale is a global reading advocacy effort. Since its inception, the Sale has evolved tremendously; going global and touring cities in Thailand, Taiwan, Indonesia, Sri Lanka, Pakistan, Myanmar, South Korea, the Philippines, and United Arab Emirates.

The Sale offers books at amazing discounts — as high as 95%! — with the mission to cultivate reading habits around the world and to build a new generation of readers by making books more affordable and accessible to everyone. Our low prices encourage customers to take a chance on new authors and genres they might never have tried before. For intrepid readers, no two visits to the Big Bad Wolf Book Sale is ever the same!

Whether you’re looking for modern classics, a child’s new library, or obscure titles, the Wolf has a book — or ten — waiting for you.

  • 25+


  • 3,000,000+


  • 25,000,000+



For the third consecutive year, the Sale continues its presence in Indonesia and Thailand. It also made its second appearance in Sri Lanka while also covering four cities in Malaysia: Malacca, Ipoh, Penang, and Kuala Lumpur.

The Big Bad Wolf Book Sale reaches Manila for the first time.

The Wolf continued its Sale in the Philippines, landing in Cebu.

East Asia experienced its very first Sale in Taipei, Taiwan.

The Wolf leaves its footprints in the UAE, introducing the Sale to Dubai.

The Big Bad Wolf increases its presence in Indonesia, the Philippines, and Thailand with sales in Medan, Davao, and Chiang Mai respectively.


The Big Bad Wolf Book Sale flies to Colombo, Sri Lanka, for the first time while sales in Indonesia and Thailand continues to gain ground.


The Sale goes international for the first time! Its first stop, Jakarta, Indonesia.

We head to Thailand for the first time! Launching Bangkok’s first Big Bad Wolf Book Sale.

Surabaya, Indonesia, enjoys its first Big Bad Wolf Book Sale. We end the year strong with four cities in three countries in the same year.

2012 - 2015

The Big Bad Wolf Book Sale heads out of Kuala Lumpur to bring access to affordable books to more Malaysians. The Wolf led the hunt in six other states, namely, Kuantan, Johor Bahru, Kuala Terengganu, Ipoh, Penang, and Malacca.


The Big Bad Wolf Book Sale rolled out as the World’s Biggest Book Sale with 1.5 million books at its Sale in Kuala Lumpur, lasting 11 days at Malaysia Agro Exposition Park, Serdang.


The Big Bad Wolf Book Sale grew in size, offering 300,000 books on discount at South City Plaza, Seri Kembangan.


Big Bad Wolf Books Sdn. Bhd. is founded by Andrew Yap and Jacqueline Ng. In May, Big Bad Wolf Books successfully introduced their very first book sale, the Big Bad Wolf Book sale, at Dataran Hamodal in Petaling Jaya. This was followed by another at Amcorp Mall, Petaling Jaya in November with books at massively reduced prices. It gains notoriety for being a game-changer in the book business.